2025  
branding identity+printing

ARC/LA is a civic branding project that reimagines architectural preservation in Los Angeles as a shared, participatory experience rather than a top-down process. Rather than centering the initiative around a single institution or landmark, the project proposes a decentralized platform model, partnering with existing LA architecture institutions to distribute preservation efforts across neighborhoods. The identity system was designed to hold this flexibility: a visual language that stays recognizably unified while adapting to different community contexts, deliverables, and voices. The project spans a full visual identity system, editorial publications, environmental graphics, and participatory neighborhood programs, treating design as a tool for making civic infrastructure more open and accessible to the public.