2024 
branding+web design

As part of a conceptual rebranding for the International Documentary Film Festival Amsterdam (IDFA), I developed a new visual identity centered around the theme of “reveal and experience.” Drawing inspiration from the layered truths found in documentary storytelling, I designed a series of interactive posters that allow viewers to uncover hidden messages through motion, layering, or sound. The color palette reflected the city of Amsterdam—moody canal blues, foggy grays, and bold accent tones—while the type system balanced editorial clarity with cinematic energy.

This project extended beyond static visuals. I created generative motion posters using p5.js, designed event-specific graphics (such as director talks and immersive screening programs), and proposed a modular branding system adaptable to both digital and physical spaces. The goal was to honor the complexity of nonfiction film while making space for personal interpretation, curiosity, and emotional engagement.